happiness delivered
our products are now available from our neighborhood cafe & bakery based in hanoi, to wherever you may be in vietnam.
who we are
we serve dangerously good treats and sustainably sourced coffees.
from a home-based business founded in 2017, to a storefront in 2021, we grew as the demand from our loyal fanbase did.
our products are baked & brewed fresh every day using only the best ingredients we can get our hands on. in-store, you can expect a weekly rotation of dynamic-flavoured cupcakes, gluten-free / vegan products, and sustainably-sourced coffee.
we look forward to serving you soon!
treat yourself
📷 two coffee-bean pouches (ground + whole) standing side by side on a pale mint backdrop
📷 open Baked-branded box of NY-style cookies in mixed flavors, bright yellow background
📷 two kraft pouches of gluten-free all-purpose flour on a sky-blue backdrop
📷 model holding the Baked & Friends 'Totes Ngọt' canvas tote bag against blush background
📷 wide interior shot of the Tây Hồ café — pastry display counter on one side, brand signage visible, pendant lights overhead, plants and ceramic mugs. one or two customers in soft focus mid-conversation. warm natural daylight pouring in. invites you to walk in.
design your own cake
pick a size, flavor, frosting and toppings — see your cake assemble live as you design it.
start designing →📷 aspirational hero shot of a fully decorated celebration cake — multi-tier, fresh berries or edible florals on top, soft drips down the sides. on a marble cake stand. neutral or blurred warm background. soft sidelight. tactile and inviting. could be one of our custom-cake builds shot in real life.
come say hi!
offering you an escape from hanoi's hustle and bustle, in our tucked away cafe.